Earlier this year, a breezy, sun-drenched instrumental started drifting through videos uploaded on the app of the moment - TikTok. Understated, strangely familiar, and undeniable, ‘Laxed (Siren Beat)’ retrofitted the pitch-bent synths of electronic dance music to a hip-hugging reggaetón drum pattern, while bubbling pacific reggae keys floated up with the groove.
On the intro to ‘Laxed (Siren Beat)’, a pitch-manipulated voice utters the adlib “685 baby, let’s go,” a sequence of numbers which make up the international calling code for the polynesian islands of Samoa. That specific reference point inspired TikTok users to create the culture dance: a challenge where they would showcase their heritage and traditional national costumes while dancing to the beat.
Now a world wide, chart topping hit, with Jason DeRulo, the TikTok trending song has been transformed into a pop sensation. “Savage Love – Laxed (Siren Beat)” has had over 160 Million combined streams worldwide, and hit #1 in the UK, Australia, Norway, Austria and his home land of New Zealand.